Middlesex Tourism
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Welcome to Middlesex County’s Tourism page for industry partners and media – a source of tourism news, marketing opportunities, research and resources. Middlesex Tourism collaborates with tourism partners and colleagues at home and across the region to develop and deliver exciting, integrated, research-driven marketing programs that reinforce Middlesex County as a tourism destination.

 
     
 

What’s Happening

 
 

Southwest Ontario Tourism Corporation Launched

Monday February 28, 2011 - The inaugural meeting of the Southwest Ontario Tourism Corporation was held on February 24, 2011. Middlesex County Economic Development was pleased to be part of the transition network team tasked with establishing this new regional tourism organization. The regional transition team was a collaboration of the tourism authorities of Chatham-Kent, Elgin County, Haldimand County, London, Middlesex County, Norfolk County, Oxford County, Sarnia-Lambton, Windsor-Essex-Peleeand the Ontario Ministry of Tourism & Culture.

Further information on the board of the new organization along with the strategic plan for the region are available here.

Middlesex Tourism IGM rescheduled for Wednesday February 23rd, 2011

Middlesex Tourism will be hosting its inaugural AGM on Wednesday February 23, 2011. CFDC boardroom 2-3pm space is limited, please rsvp by Thursday February 17th to Helen@middlesextourism.ca if you wish to attend.

Join The Southwestern Ontario Regional Tourism Organization Board of Directors

We are seeking leaders for our first Board of Directors. Do you have a passion for tourism, the skill to lead and a willingness to serve? Then come breathe fresh air into tourism in Southwest Ontario. Take on the challenge of leading a new organization with a focus beyond marketing and a much different approach to governance. Help make sure this one does it right, right from the start. LEARN MORE>>

Deadline to apply, using the application form below, is January 6, 2011.

Is tourism your business?
Join us on Thursday, November 25

The Province of Ontario is establishing new tourism regions. One is being developed in our area, and your input is needed.

Thursday, November 25 at 6:30 p.m.
London Convention Centre, 300 York Street, London N6B 1P8

No cost to attend.

Similar meetings are being held in Simcoe on November 24 and in Chatham on November 26. For more information CLICK HERE.

Region 1 has already initiated several Priority Projects, including:

  • Market Development Strategy
  • Agri-Tourism Strategy
  • Birding Assessment
  • Recreation Experience Assessment
  • Motorcycle Tourism Strategy
  • Port, Coastal and Riverfront Development Plan
  • Culinary Guide

Learn more about these at the Industry Consultations on November 25!

Don't miss this opportunity.

The Region 1 Tourism Industry Consultations are brought to you by the Ontario Ministry of Tourism & Culture in cooperation with Chatham-Kent Tourism, Elgin County Tourism, Middlesex Tourism, Norfolk County Tourism, Tourism Haldimand, Tourism London, Tourism Oxford, Tourism Sarnia-Lambton and Tourism Windsor-Essex.

Accessing Funding for Tourism Workshop - WORKSHOP FULL
Would you like some insight into available funding and how you and/or your group could apply? Guest speakers Jo-Ann Hutchson, The Ministry of Tourism and Sheila Simpson,Trillium Foundation will shed some light on process.

DATE: Monday October 25, 2010 – Fee: free
TIME:
6 p.m. - 8 p.m.

LOCATION:

Middlesex Tourism Office,
22423 Jefferies Road, Unit 6
Kilworth Business Park

Registration closed.

August 23, 2010  Take The Middlesex Challenge

Starting today, Middlesex Tourism and 105.7 myFM radio, have launched the Middlesex Challenge, a three month campaign encouraging people across the County to get out and discover all there is to see and do right in our own backyard! With a number of upcoming festivals, opportunities to visit historical places, cultural events, unique shopping experiences, or simply spending the day at a local farm, there certainly is no shortage
of things to do in Middlesex County!

The promotion, which kicks off today, will run through to November 12, 2010. Take the Middlesex Challenge! Tell us about the places you’ve visited in the County and you could wingreat weekly prizes, and your adventures may be featured in the 2011 Middlesex…We’re On The Way tour guide.

Enter online at www.middlesextourism.ca/MiddlesexChallenge. Listen to 105.7 myFM to win! Contestants must be over 19 years of age to participate.

One lucky winner will win the grand prize: one‐night accommodations at the historic Clock Tower Inn in Strathroy, a gift certificate from the Duke of Earl Pub, one hundred Strathroy Downtown Dollars and two season passes for Delaware Speedway! Be there next season for Nascar Canadian TIre Series, the ISMA modified weekend, the Great Canadian race weekend and all regularly scheduled Friday and Saturday events!

For a complete list of prizes, click here. Get out and discover what there is to see and do in your own backyard, then be sure to tell Middlesex Tourism about your experiences!

 

August 4, 2010  Region 1 Priority Projects

Proposals for regional priority projects for Region 1 will be considered by the Region 1 Transition Network Team. For more information visit the Region 1 website

http://www.norfolkcounty.ca/index.php?option=com_content&task=view&id=801&Itemid=187

 

July 7, 2010  Museums, Historical Societies and Genealogy Societies in Middlesex County Case Study

Middlesex Tourism will be hosting a special meeting for those involved with museums, historical societies and genealogy societies in Middlesex County who are interested in participating in the development of a cohesive PLAN to establish shared tourism opportunities in Middlesex County with the purpose of:

  1. increasing the number of tourist visits,
  2. extending length of stay,
  3. and increasing tourism expenditure in the area

Wednesday August 4th, 2010
 10:00am
Middlesex Tourism Office
(Community Futures Development Corporation of Middlesex County Board Room)
 22423 Jefferies Rd. Unit#6, RR#5 Komoka

Middlesex County is one of six counties who have an opportunity to participate in a tourism product development study. The study is being conducted by Norfolk County’s Tourism & Economic Development, in cooperation with the Ontario’s South Coast Tourism Alliance with funding from the Sand Plains Community Development Fund.

RSVP to the Middlesex Tourism by Friday July 23rd, 2010 phone (519) 641-7190 or email:  sheila@middlsextourism.ca

 
 

June 23, 2010   Tourism Region 1 Transition Network Team

The Transition Network Team for Regional Tourism Organization #1 (RTO #1) is a collaboration of the tourism authorities of Chatham-Kent, Elgin County, Haldimand County, London, Middlesex County, Norfolk County, Oxford County, Sarnia-Lambton, and Windsor-Essex-Pelee, responding to the request by the Ontario Ministry of Tourism & Culture to establish a Regional Tourism Organization in Region 1. For the latest news, go to www.tourismregion1.com.

 
 
May- June 2010    Billboard Campaign
 
Middlesex Tourism is running a series of billboards throughout Southwestern Ontario featuring the 2010 “Middlesex Tourism Guide... We’re on the Way” Tourism Guide and www.middlesextourism.ca website.
 
Billboard featured at the London Airport
 
 
     
 

May 14, 2010    Case Study Submission to Tourism Product Development Project

We are pleased to announce that the Donald Hughes Annex Museum & Trinity Chapel and The Upper Thames Military Re-enactment Society  were selected as the two case studies representing Middlesex County in the Ontario’s South Coast Tourism Alliance Product Development Plan.

For more information, please contact Sheila Devost phone: 519-641-7190 or by email sheila@middlsextourism.ca

 
     
  May 3, 2010    105.7 MyFM Interview with Sheila Devost, Tourism Development Officer

Middlesex Tourism "is on its way".... After years of working under the wing of Community Futures Development Corporation, Federal funding has made its way to Middlesex Tourism - allowing it to become its own entity. For six years CFDC has been publishing the Middlesex Tourism Guide and looking after the website "middlesextourism.ca."  Tourism Development Officer Sheila Devost says now Middlesex County can now join neighboring communities Elgin, Oxford, Essex, Norfolk, Chatham Kent, Sarnia Lambton and the City of London who all have their own tourism organizations.

 
     
 

April 15, 2010    MIDDLESEX TOURISM - CALL FOR CASE STUDIES
Ontario’s South Coast Tourism Alliance
Tourism Product Development Plan
DEADLINE: May 3, 2010

The Counties of: Middlesex, Brant, Elgin, Haldimand, Norfolk and Oxford are preparing to embark on a tourism product development study.

Each County will have the opportunity to put forward two projects for review. The final report will provide recommendations and direction on how to develop the case studies into viable, buyable and reliable tourism product experiences that extend length of stay and increase tourism expenditures in the region.

Norfolk County Tourism & Economic Development, in cooperation with the Ontario’s South Coast Tourism Alliance, is receiving funding from the Sand Plains Community Development Fund to conduct the study on behalf of the six counties involved in the study.

The final report will provide recommendations on how to develop the case studies into viable, buyable and reliable tourism product experiences that extend length of stay and increase tourism expenditures in the region.

 
     
 

Press Releases

 
 

May, 2010             Middlesex Tourism announces the release of the 2010 Tourism Guide (read more)

 
 

April 13, 2010        Middlesex Tourism….We’re on the Way … has finally arrived at its destination! (read more)

 
     
 

Watch our commercial

 
 
If the player does not appear, click here
 
     
 

If you have specific requests for photographs, or are interested in advertising, please address them to:

Angie Johnston
Marketing & Publications Coordinator
Phone: (519) 641-7190
Email: angie@middlesextourism.ca

 
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